THE SCIENCE OF MARKETING
Media relationships matter. But the strategies for go-to-market have evolved. Let us show you the way.
PR has changed dramatically in just the past few years. Marketing decisions are now data-driven; growth is hacked; and media attention is sometimes earned and sometimes traded or bought. Successful go-to-market strategies now include elements from all of these tactics.
Our campaign strategies are built on this experience, and our solid media relationships are the trigger that tips the whole strategy into motion.
Traditional marketing creates awareness and preference, but it’s distribution that drives growth. We’re focused on the metrics that
Growth strategies and hacks are about finding those ingenious ways to get your product hitched onto a symbiotic distribution channel and into customers’ hands, mobile phones, or computers. That requires a growth mindset and lots of connections to partners and ecosystems. And that's where we can help you.
We have the connections and know-how to help you hack your growth.
SEO and SEM are indispensable tools for today's marketers. We give you data-driven, ROI-busting campaigns with hockey-stick results.
SEO/SEM is now a well-honed science. Social recommendations are driving actual revenue at the cash register. The industry has turned a corner.
Data-driven digital marketing drives smarter decisions. We go beyond the obvious measures of engagement and #hashtag trends to look at competitor influence scores, external data, and on-site and off-site customer activities. Crunching these numbers is what leads to effective advertising spend, informed content creation, and ROI-producing campaigns.
We can connect you with our Silicon Valley ‘insiders’ here, and we can plug you into our network of 14 agency partners worldwide.
International companies can tap into our strategic connections for entering Silicon Valley and North America. We connect them with our media contacts, and also with our contacts to investors and accelerators, technology partners, distribution networks… not to mention we co-founded the largest entrepreneur network in California.
In addition, as global Agency of Record for tech companies in Europe and Asia we also have a working network of 14 sister agencies.
RESULTS THAT ARE MEASUREABLE
... AND THAT MATTER
We launched Beddit in 2013 with one of the most successful Indiegogo campaigns in history. Press coverage hit mainstream and immediately lead to major distribution deals with Misfit Wearables and Bed Bath & Beyond retail stores across USA.
Ekahau was an early entrant in 'RTLS' category of asset tracking tags. We expertly positioned them against the better-known RFID category to establish traction, and crushed it in the press. Our media coverage eclipsed their arch-rival Aeroscout, and our buzz attracted $16 million in funding including a strategic investment from 3M.
Ever wonder how a big data analytics company measures their PR? With data, of course! Context Relevant tracks detailed traffic to their website and correlates it against announcements and media coverage. Rocket Science’s PR program delivers peaks as high as 1,250 website visitors per hour.
AAVA Mobile sells a rather intangible reference design, yet Rocket Science made them one of the most talked-about hardware companies in the mobile technology industry. With some 500+ articles and blog posts within weeks of their launch, we also helped solidify their partnership with Intel.
More than 300 Million new downloads; that’s what Rocket Science helped to achieve in just 24 months working with Adblock Plus. With strategic PR initiatives—like our provocative ‘Manifesto’ and growth stunts like our open letter to Twitter on the eve of their IPO—we forced the advertising industry to pay attention as we created a called-to-action for consumers all around the globe.
AVG Technologies was already a well-known antivirus security brand when we took over as Global Agency-of-Record. But we made it even better. In less than 18 months we increased media coverage by 300% and re-defined the brand to be relevant for the future of security software.
FOCUSED DOMAIN KNOWLEDGE AND INDUSTRY PRACTICE GROUPS
“An incredibly positive force to be reckoned with! Rocket Science has the uncanny ability to deliver results above and beyond expectations”
Global Wireless Product Planner
“It’s awesome to work with partners like Rocket Science who give a damn about their client’s success and not just the next invoice”
Founder & CEO
“Brilliant ‘out-of-the-box’ thinkers and strategists. We were immediately impressed!”
Venacap Partners LLC
“Rocket Science delivers results! In fact, 80% of our leads can be attributed directly to their PR campaigns”
Director, Sales & Marketing
Fujitsu Software Corp
“Rocket Science brought us branding expertise and a big does of creativity. Just what we needed”
Stanford University HighWire
“Rocket Science has done more for us in two weeks than (our previous agency) did in five months”
“Rocket Science really invests the time to understand their clients’ technologies. They make meaningful contributions to discussions about trends and strategies”
The Delphi Group
“Their wealth of contacts and relationships in the market have given our company the competitive advantage that most only hope to achieve via a PR firm”
Vice President, Americas
“Rocket Science came in and blew us away. The results were enormous. I would work with them again in a heartbeat.”
Product Marketing Director
“There are very few people whom you meet along the road where you KNOW, when you finally reach that ‘top of the mountain’ moment, they will be there by your side. Because that’s who they are. Partners.”
Founder & CEO
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Rocket Science / West
700 Larkspur Landing Circle
Rocket Science / east
75 Arlington Street
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