MASTERS OF PR + DIGITAL INFLUENCE
PR + MEDIA RELATIONS
Media relationships matter. But the strategies for go-to-market have evolved. Let us show you the way.
PR + MEDIA RELATIONS
PR has changed dramatically in just the past few years. Marketing decisions are now data-driven; growth is hacked; and media attention is sometimes earned and sometimes traded or bought. Successful go-to-market strategies now include elements from all of these tactics.
Our campaign strategies are built on this experience, and our solid media relationships are the trigger that tips the whole strategy into motion.
We’re focused on the metrics that drive your business. We have the connections and know-how to help you hack your growth.
Traditional marketing creates awareness and preference, but it’s distribution that drives growth.
Growth strategies and hacks are about finding those ingenious ways to get your product hitched onto a symbiotic distribution channel and into customers’ hands, mobile phones, or computers. That requires a growth mindset and lots of connections to partners and ecosystems. And that's where we can help you.
Social media offers more than viral ‘buzz.’ Get data-driven, ROI-busting social strategy that hockey-sticks your downloads and sell
Recent e-commerce reports show that social recommendations are finally driving actual revenue at the cash register. We’ve turned the corner.
Data-driven, digital marketing drives smarter decisions. We go beyond the obvious measures of engagement and #hashtag trends to look at competitor influence scores, external data, and on-site and off-site customer activities. Crunching these numbers is what leads to effective social media spend and ROI-producing social campaigns and strategies.
We can connect you with our Silicon Valley ‘insiders’ here, and we can plug you into our network of 14 agency partners worldwide.
Many of our clients are international companies seeking our strategic connections for entering Silicon Valley and North America. We connect them with our media contacts, and also with our contacts to investors and accelerators, technology partners, distribution networks… not to mention we co-founded the largest entrepreneur network in California.
In addition, as global Agency of Record for tech companies in Europe and Asia we also have a working network of 14 sister agencies.
PR RESULTS THAT ARE MEASUREABLE
... AND THAT MATTER
Stanford University’s online science library portal needed a boost in traffic and subscribers. Rocket Science vastly exceeded everyone’s expectations with a growth campaign and website hack that yielded 400% lift in traffic and 300% increase in subscriber conversion.
Ever wonder how a big data analytics company measures their PR? With data, of course! Track detailed traffic to the website and correlate it against announcements and media coverage. Rocket Science’s PR program delivers peaks as high as 1,250 website visitors per hour.
Sometimes media is more interested in the data and stat’s about the users surrounding the product. We helped grow an antivirus company to become the #2 largest world-wide using a combination of news, reviews at the downloads portals, and a clever series of surveys and data-driven content.
AAVA Mobile sells a rather intangible reference design, yet Rocket Science made them one of the most talked-about hardware companies in the mobile technology industry. With some 500+ articles and blog posts within weeks of their launch, we also helped solidify their partnership with Intel.
More than 100 Million new downloads. That’s what Rocket Science helped to achieve in just 22 months working with Adblock Plus. With strategic PR initiatives—like our provocative ‘Manifesto’ and growth stunts like our open letter to Twitter on the eve of their IPO—we forced media to pay attention and we created a called-to-action for consumers all around the globe.
AVG Technologies was already a well-known antivirus security brand when we took over as Global Agency-of-Record. But we made it even better. In less than 18 months we increased media coverage by 300% and re-defined the brand to be relevant for the future of security software.
“An incredibly positive force to be reckoned with! Rocket Science has the uncanny ability to deliver results above and beyond expectations”
Global Wireless Product Planner
“It’s awesome to work with partners like Rocket Science who give a damn about their client’s success and not just the next invoice”
Founder & CEO
“Brilliant ‘out-of-the-box’ thinkers and strategists. We were immediately impressed!”
Venacap Partners LLC
“Rocket Science delivers results! In fact, 80% of our leads can be attributed directly to their PR campaigns”
Director, Sales & Marketing
Fujitsu Software Corp
“Rocket Science brought us branding expertise and a big does of creativity. Just what we needed”
Stanford University HighWire
“Rocket Science has done more for us in two weeks than (our previous agency) did in five months”
“Rocket Science really invests the time to understand their clients’ technologies. They make meaningful contributions to discussions about trends and strategies”
The Delphi Group
“Their wealth of contacts and relationships in the market have given our company the competitive advantage that most only hope to achieve via a PR firm”
Vice President, Americas
“Rocket Science came in and blew us away. The results were enormous. I would work with them again in a heartbeat.”
Product Marketing Director
“There are very few people whom you meet along the road where you KNOW, when you finally reach that ‘top of the mountain’ moment, they will be there by your side. Because that’s who they are. Partners.”
Founder & CEO
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Rocket Science / West
700 Larkspur Landing Circle
Rocket Science / east
75 Arlington Street
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