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The science of marketing communications

WE'VE RE-INVENTED PR FOR AN AI-DRIVEN WORLD

The rules have changed. When a customer or investor asks ChatGPT "who are the leaders in [X category]," the answer comes almost entirely from earned media—not from your website and not from paid content. Independent research now puts earned coverage at the center of nearly every AI-generated answer, while owned and paid content barely register.

It's the discipline we've practiced for years: building the kind of 3rd-party, authoritative coverage that wins trust—first with journalists and now with the LLMs trained on what they wrote. We're applying that same earned-media playbook to the new audience of AI agents.

GO-TO-MARKET

Go-to-market & scale-up strategies have evolved. Let us show you the way.

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GO-TO-MARKET

Winning go-to-market strategies today require more than a launch plan — they require a narrative that earns its way into the AI answers your buyers are already reading. We build that narrative through PR, earned media, and the industry relationships that tip strategy into traction.

Our go-to-market programs are built on two decades of proven experience launching and scaling tech companies in North America.

M&A STRATEGY

Are you prepared for an M&A transaction? Let's optimize your key valuation drivers now.

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M&A STRATEGY

A strategic valuation can make the difference between an OK exit and a life-altering event. Our 'Valuation Engineering' approach focuses earned media on the metrics buyers actually look for in diligence — positioning your company as the strategic asset, not just the product. We've guided 11 exits and 3 IPOs this way.

And when the time comes, our M&A broker-dealer network brings you the capital resources and buyer contacts to execute your deal.

CULTURE HACKING

Stories create competitive moats. Thoughtful PR can shift how the entire market thinks about a category.

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CULTURE HACKING

The most defensible position in any market is the one you own in the minds of customers and investors, but it takes a cogent strategy to hack cultural dialog. Our culture-hacking strategies are built to do exactly that — shift entire category narratives, not just earn placements.

It's how we helped Adblock Plus reach 1.3 billion downloads with zero ad spend, and why Harvard Business Review called our PR approach “…the most successful in history.”

PROVEN RESULTS

31 brands launched; 11 M&A exits; 3 IPOs. We turn earned media into measurable outcomes.

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PROVEN RESULTS

From a $200M PE investment and NYSE IPO for AVG Technologies, to repositioning FOTO after a failed acquisition into a Carlyle Group exit within 12 months, to tripling MarketLive's valuation ahead of a Vista Equity exit — our track record is built on earned media that moves the metrics buyers and investors actually care about.

These aren't just PR wins. They're business outcomes. See the full Case Studies.

RESULTS THAT ARE MEASUREABLE

... AND THAT MATTER

CLIENT EXPERTISE

FOCUSED DOMAIN KNOWLEDGE AND INDUSTRY PRACTICE GROUPS

testimonials

  • “An incredibly positive force to be reckoned with! Rocket Science has the uncanny ability to deliver results above and beyond expectations”

    Global Wireless Product Planner

    Dell

  • “It’s awesome to work with partners like Rocket Science who give a damn about their client’s success and not just the next invoice”

    Founder & CEO

    Aloqa

  • “Brilliant ‘out-of-the-box’ thinkers and strategists. We were immediately impressed!”

    Managing Partner

    Venacap Partners LLC

  • “Rocket Science delivers results! In fact, 80% of our leads can be attributed directly to their PR campaigns”

    Director, Sales & Marketing

    Fujitsu Software Corp

  • “Rocket Science brought us branding expertise and a big does of creativity. Just what we needed”

    Associate Director

    Stanford University HighWire

  • “Rocket Science has done more for us in two weeks than (our previous agency) did in five months”

    Marketing Director

    NetManage, Inc

  • “Rocket Science really invests the time to understand their clients’ technologies. They make meaningful contributions to discussions about trends and strategies”

    Senior Analyst

    The Delphi Group

  • “Their wealth of contacts and relationships in the market have given our company the competitive advantage that most only hope to achieve via a PR firm”

    Vice President, Americas

    F-Secure

  • “Rocket Science came in and blew us away. The results were enormous. I would work with them again in a heartbeat.”

    Product Marketing Director

    SDL International

  • “There are very few people whom you meet along the road where you KNOW, when you finally reach that ‘top of the mountain’ moment, they will be there by your side. Because that’s who they are. Partners.”

    Founder & CEO

    give2gether

Let's Talk About You !

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    Rocket Science / West

    315 Montgomery Street
    +1-415-464-8110

    Rocket Science / east

    75 Arlington Street
    +1-617-874-1070

    Rocket Science / europe

    Helsinki, Finland
    +358-9-2316-4649