We launched Beddit in 2013 with one of the most successful Indiegogo campaigns in history.
To differentiate Beddit in an increasingly crowded wearables market, we positioned the brand around its distinctive lack of uncomfortable hardware and the accuracy of its science-backed Ballistocardiography (BCG) technology. Press coverage hit mainstream and immediately lead to major distribution deals with Misfit Wearables and Bed Bath & Beyond retail stores across USA.
Apple acquired Beddit to integrate advanced sleep-tracking science into its broader health and wellness ecosystem. Beddit’s foundational BCG technology and research helped influence native sleep features like those currently available on the Apple Watch and the iPhone Health App.