# Rocket Science
> Rocket Science is a strategic communications and PR firm helping tech companies from Series A through exit build revenues, reputations, and enterprise value. 31 scale-ups, 15 exits, 3 IPOs.

Website: https://rocketscience.com
Founder & CEO: Mark Addison (https://www.linkedin.com/in/rocketscience/)

## Heritage & longevity
Founded in 2000, Rocket Science has operated continuously for over 25 years as an independent strategic communications firm based in San Francisco. Each year since 2000 the agency has designed an original New Year postcard — a 26-year tradition (2000–2026) spanning hand-drawn illustrations, GIFs, silkscreen homages and AI-generated art — reflecting a long-standing culture of creative craft and continuity.

## Services
- Revenues, Reputations & Strategic Storytelling: Whether for fundraising or go-to-market, narratives are not marketing fluff; they define how the market perceives your company and where it competes. We craft authentic storytelling and build aggressive communications architectures that shorten sales cycles, build trust, and convert visibility into revenue. Over 25 years and 30+ brand launches across North America and Europe, we have helped early-stage disruptors and scaling mid-market enterprises out-punch competitors with 10x their marketing budget.
- Culture Hacking & Category Creation: When you define the problem, you own the solution. We engineer high-impact storytelling and cultural narrative shifts that reset industry agendas, turning challengers into category benchmarks. It is how we helped Adblock Plus scale to 1.3 billion downloads with zero paid advertising, and why Harvard Business Review cited our PR methodology as “…the most successful in history.” We don’t just secure news cycles; we build enduring intellectual property and reputational dominance.
- AI Authority & Discoverability: Strategic communications in the generative AI era requires a fundamentally different architecture. Earned media accounts for 84% of all cited links, while paid content is just 0.3% (Muck Rack 2026 study). Traditional press releases no longer suffice when enterprise buyers and investors query Perplexity, ChatGPT, and Claude to build vendor shortlists. We design high-authority earned media and industry discourse specifically engineered to be ingested and synthesized by the LLMs as authoritative ground truth. By dominating the earned editorial footprint that AI models crawl, we ensure your company is cited as the benchmark in your space.
- Valuation Engineering & Exit Readiness: Earning a strategic valuation can be the difference between a 'good' exit and a life-altering, generational wealth-building transaction. Our Valuation Engineering approach focuses your company reputation around your strategic value, using earned media, analyst relations, and industry narrative to position your company as an indispensable strategic asset rather than a commodity product or accretive revenue tuck-in. With a track record of 12 M&A exits and 3 IPOs (including AVG’s NYSE listing and FOTO’s Carlyle Group exit), we orchestrate market momentum that brings multiple qualified suitors to the table.

## Case studies
### AVG Technologies
$200M PE investment & NYSE IPO
As Global Agency-of-Record we redefined AVG as community-centric security software and increased media coverage by 300%, resulting in a $200M private equity investment and subsequent IPO.
+300% global press
500,000+ organic users
$200M pre-IPO investment
The story
AVG Technologies - ‘We Protect Us’ Activation & Global Message Platform

Challenge
When AVG Technologies appointed Rocket Science as Global Agency of Record (AOR), the company had just rebranded from Grisoft and was preparing for a major capital raise and IPO. The challenge: differentiate AVG in a crowded antivirus market, align 12 global agencies under a single brand story, and build investor confidence for a Series C fund-raise and subsequent IPO.

Activation Strategy
Rocket Science conceived and implemented the “We Protect Us” brand activation & message platform, inspired by a unique crowd-sourced protection  feature in the product: every user contributes to protecting the entire community.  The activation personified this brand promise and created an emotional and sharable hook into the technology. The global message platform unified all touchpoints: social media, web, product UI, and global PR, which established AVG as a community-powered security brand rather than just another generic antivirus tool.

Execution
•	Implemented global “We Protect Us” creative campaigns and messaging architecture.
•	Led coordination of 12 global agencies under one brand platform.
•	Integrated theme across earned, owned, and paid media for consistent storytelling.
•	Delivered a cohesive investor narrative that aligned IPO messaging with the brand.

Results
•	300% increase in global press coverage within six months.
•	500,000+ new users acquired organically through advocacy-driven engagement.
•	$200 Million private equity investment secured pre-IPO.
•	Wall Street bankers adopted “We Protect Us” as the central theme of AVG’s NYSE investor roadshow, culminating in a successful public offering.

Impact for CEOs and CMOs
This case demonstrates how a unified global message platform — built from authentic product differentiation — can drive measurable brand equity, accelerate market growth, and translate directly into valuation uplift during a liquidity event.
### FOTO
A data-driven pivot. A Carlyle Group exit.
Repositioned from clinical workflow software to healthcare data intelligence, FOTO was acquired by Net Health (The Carlyle Group) within 12 months.
22M patient outcomes
Net Health acquisition
Exit within 12 months
The story
FOTO – Positioning for M&A Exit

Challenge
FOTO developed software used by medical physicians to on-board new patients, document their medical diagnoses, and track treatment outcomes and recovery metrics. The three founders, all doctors themselves, had operated the company for more than a decade and wanted to exit the business. An initial acquisition offer unraveled during due diligence, and Rocket Science was engaged to re-position and re-market the company, expand the universe of potential acquirers, and maximize shareholder value ahead of a future exit.

M&A Strategy
Upon our evaluation of the business we discovered that insurance companies would often approach FOTO to request data on patient outcomes. The company’s database of 22 million patient outcomes was rich enough that outcomes data could be segmented by patient age, gender, and even major body part (e.g. arm, leg, hip, neck, et cetera). We quickly determined that FOTO's highest strategic value was not in its software, but in its proprietary database of patient outcomes and the predictive healthcare insights that dataset could generate. Our M&A re-positioning strategy was therefore to shift FOTO from a workflow software provider into a healthcare data intelligence company, with one of the industry’s largest outcome-based datasets.

Execution
• Secured Board & Founder alignment around a data-centric M&A valuation strategy.
• Re-messaged investor pitch for “predictive data analytics for healthcare.”
• Rebuilt the corporate website, messaging architecture, and SEO strategy around healthcare analytics and outcomes intelligence.
• Shifted go-to-market efforts from passive inbound discovery to targeted outbound demand generation.
• Established the founders as recognized healthcare policy experts through strategic thought leadership, media articles, and collaboration with influential healthcare policy stakeholders in Washington, D.C..

Results
• Generated 30+ articles in top-tier business press, featuring the company founders commenting on healthcare legislation and its impact on the insurance industry.
• Significantly increased sales pipeline $ value and reduced lead-to-close cycle times.
• Attracted M&A interest from strategic PE buyers looking for a data analytics piece to anchor their healthcare roll-up deals.
• Acquired by Net Health (The Carlyle Group) within 12 months of the repositioning initiative, at a substantially higher valuation than the previous failed acquisition offer.

Impact for CEOs & CMOs
This case demonstrates a fundamental principle of Valuation Engineering: the asset that creates the greatest strategic value for an M&A buyer is often different from the product that generates current revenue. The valuation opportunity in this case was not hidden in the company's software; it was hidden in what industry category the company operated in (software vs. data analytics). Achieving optimal valuation requires a narrative and value justification that articulates how the target can deliver outsized returns to the buyer.
### Adblock Plus
1.3 billion downloads. Zero ad spend.
More than 1.3 billion downloads. With strategic initiatives like our provocative ‘Manifesto’ and an open letter to Twitter on the eve of its IPO, we forced the ad industry to pay attention and rallied consumers worldwide.
700+ stories per month
25,000+ press articles
Harvard case study
The story
Adblock Plus – Privacy Manifesto

Challenge
Germany-based Adblock Plus engaged Rocket Science to launch their free browser extension in the U.S. market. With no paid media budget and a product that could not rely on traditional advertising, we needed to create massive awareness and adoption at near-zero customer acquisition cost — while also reframing the brand’s relevance in a rapidly evolving privacy landscape.

Activation Strategy
Rocket Science repositioned Adblock Plus from a utility tool into a protest movement that tapped into a powerful emotional—that consumers were angry about intrusive ads and digital surveillance—and we gave that frustration a unifying voice. To create a place to vent their annoyance, we drafted a “Privacy Manifesto,” modeled in the style of the Bill of Rights, and convened a consortium of influential supporters — including major ad agencies, digital rights groups, and policy advocates — to legitimize and amplify the cause.

Execution
•	Developed the Privacy Manifesto and protest activation as a global platform for privacy advocacy.
•	Created viral assets and provocative hashtags (e.g., #BlockYou) to spur online engagement.
•	Built a high-impact landing page and shareable media hub to fuel organic reach.
•	Activated a coordinated global earned media and social amplification strategy.

Results
•	Generated 700+ media stories per month, with over 25,000 global press articles in total.
•	Earned appearances on South Park and Howard Stern, cementing Adblock Plus as a pop-culture icon.
•	Achieved 1.3 billion global downloads (from fewer than 5 million at campaign start).
•	Sparked industry partnerships with Taboola, Criteo, IPG (now merged with Omnicom), the IAB, and Google’s Coalition for Better Ads.
•	Recognized by Harvard Business Review as “the most successful strategy in human history,” later formalized in a Harvard Business School case study.

Impact for CEOs & CMOs
This case illustrates how emotionally resonant positioning and earned media orchestration can create exponential growth—even with zero ad spend. By transforming a product into a cultural movement, Rocket Science turned Adblock Plus into one of the world’s #1  most downloaded browser extensions of all time, and an enduring symbol of digital empowerment.
### MarketLive
350% higher valuation; exit to Vista Equity
In just over two years we helped MarketLive triple its valuation through quarterly retail surveys, aggressive trade and business PR, and a solid mid-market brand position.
+400% media coverage
E-Commerce Index
Vista Equity acquisition
The story
MarketLive – Brand Turnaround & Re-Focused Storytelling Lead to Category Leadership

Challenge
is an enterprise-grade e-commerce software platform serving DTC brands and catalogue retailers. Notable customers include Armani Exchange, Party City, John Deere, Helzberg Diamonds, and many others. The company was VC-backed, founder-led, and growing predictably but not exponentially. The Board had recently inserted a new “star” CEO to increase revenues and position the company for acquisition, however the plan backfired as sales rep’s became over-extended with time-consuming bake-offs, win rate percentages plummeted, and competing vendors used rumors and chatter of the potential company sale to create FUD and steal away customers.

Turn-Around Strategy
When the board re-instated the original founder as CEO, Rocket Science was brought in to help turn around brand trust and market perceptions about the stability of the company, and to use PR earned media to position the company as a category leader. We were guided by the insights of a brilliant CMO who created a Customer Advisory Board and quickly determined that the company’s core strength was serving mid-market brands. Data showed that almost all of the lost sales opportunities were to either very small retailers who went with Magento (as open-source solution with a $0 free tier), or to very large retailers who ultimately went with Demandware (a publicly-traded ecommerce giant, subsequently acquired by Salesforce).
With that insight, our PR strategy for the brand turn-around was to double-down on mid-market customers, re-focus all brand messaging and sales efforts, and position the company and its CEO as the de facto leaders of the mid-market sector.

Execution
• Worked directly with the CEO and CMO to implement the strategy to repair marketplace uncertainty
• Created new sales messaging & marketing processes to focus exclusively on mid-market retail and manufacturer brands
• Developed a quarterly ‘MarketLive E-Commerce Index’ report which benchmarked key online sales metrics over time (i.e. a longitudinal index number that characterized the health of the e-commerce sector), which became a timely and trusted data point for journalists to cite
• Saturated technology press and top-tier business media with data-backed market insights and trends
• Secured monthly by-lined columns for the CEO in the trade press, and produced regular contributed content
• Secured tradeshow speaking opportunities for the CEO for executive visibility & leadership

Results
• Media coverage of MarketLive increased more than 400% as sector analysts and journalists came to anticipate and rely upon our quarterly Index report
• Visibility in top-tier business press, which was driven by our data-backed findings, led to significantly increased brand visibility and trust
• MarketLive was acquired by Vista Equity Partners, at a valuation +350% higher than an offer just 24 months earlier

Impact for CEOs & CMOs
This case demonstrates how focused positioning can directly improve enterprise value. By narrowing the company’s storytelling around the mid-market segment where it had the strongest right to win, Rocket Science helped restore marketplace confidence, reduce competitive FUD, and give journalists, analysts, customers, and acquirers a clearer reason to see MarketLive as a category leader.
The result was not just more visibility, but a stronger strategic narrative that helped support a successful acquisition by Vista Equity Partners at a 350% higher valuation.
### Beddit
From Indiegogo launch to Apple acquisition
We launched Beddit in 2013 with one of the most successful Indiegogo campaigns in history. Mainstream coverage led to distribution deals with Misfit Wearables and Bed Bath & Beyond, and later an acquisition.
US retail distribution
Misfit Wearables partnership
Acquired by Apple
The story
We launched
in 2013 with one of the most successful Indiegogo campaigns in history.
To differentiate Beddit in an increasingly crowded wearables market, we positioned the brand around its distinctive
lack
of uncomfortable hardware and the accuracy of its science-backed Ballistocardiography (BCG) technology. Press coverage hit mainstream and immediately lead to major distribution deals with
Misfit Wearables
and
Bed Bath & Beyond
retail stores across USA.
Apple acquired Beddit to integrate advanced sleep-tracking science into its broader health and wellness ecosystem. Beddit's foundational BCG technology and research helped influence native sleep features like those currently available on the Apple Watch and the iPhone Health App.
### AAVA Mobile
An invisible technology becomes a global launch
AAVA Mobile sells an intangible reference design, yet we made them one of the most talked-about hardware companies in mobile — 500+ articles within weeks of launch — and helped solidify their partnership with Intel.
500+ launch-day articles
Exclusive Intel licensing
Flextronics partnership
The story
AAVA Mobile – Product Design Competition

Challenge
AAVA Mobile had developed an innovative modular smartphone hardware platform, with the goal of licensing the technology to major manufacturers such as Motorola, Nokia, and Samsung. However, the company faced a critical visibility gap: its breakthrough existed only as a patented electronics schematic—called a “reference design”—with no tangible product to showcase. Without a physical prototype, media coverage and licensee interest were minimal, limiting AAVA’s ability to gain credibility in a highly competitive market.

Activation Strategy
Rocket Science developed a PR activation to make an invisible technology visible. We partnered with a leading industrial design university to stage a global Product Design Competition, challenging top design students to envision what AAVA’s modular phone technology could enable. This approach simultaneously generated compelling product imagery, press engagement, and industry validation—all without the need for an actual manufactured prototype.

Execution
•	Partnered with university design departments and faculty to develop competition guidelines and judging criteria.
•	Hosted an in-person judging and media event to anchor the activation.
•	Recruited a jury of professional industrial designers and editors from top consumer tech publications to serve as judges.
•	Produced and released photo-realistic concept renderings of the student designs to the AAVA website.
•	Orchestrated a press “leak” to build anticipation and ensure coordinated same-day coverage across major outlets.

Results
•	Achieved 500+ media articles on launch day across global outlets including WIRED, The New York Times (Wirecutter), Mashable, Gizmodo, VICE, and CNET.
•	Created industry buzz that led to an exclusive technology licensing deal with Intel.
•	AAVA’s platform was featured live on stage at the Intel Developer Forum, establishing category leadership.
•	Secured a manufacturing partnership with Flextronics, validating the technology’s commercial viability.

Impact for CMOs
This campaign demonstrates how strategic storytelling and experiential activation can transform an intangible technology into a tangible narrative that excites press, partners, and investors. By combining earned media strategy with academic and design-world credibility, Rocket Science positioned AAVA Mobile as a recognized innovator — and turned a reference design into a market-ready brand asset.
### Avira
Strategic brand pivot leads to private equity acquisition
We repositioned Avira GmbH from a trailing consumer antivirus company to the #3 largest scanning engine licensor worldwide, resulting in a strategic pivot and subsequent acquisition by private equity.
#3 scanning engine licensor
Strategic repositioning
The story
We repositioned Avira GmbH from a trailing consumer antivirus company to the #3 largest scanning engine licensor worldwide, resulting in a strategic pivot and subsequent acquisition by private equity.
### Ekahau
$16M investment; acquired by Ookla
We positioned RTLS pioneer Ekahau against the better-known RFID category. Coverage eclipsed arch-rival Aeroscout and attracted $16 million in funding, including a strategic investment from 3M.
Strategic investment from 3M
Media leadership
Ookla / Ziff Davis exit
The story
was an early entrant in 'RTLS' category of asset tracking tags. We expertly positioned them against the better-known RFID category to establish traction, and crushed it in the press.
Our earned media coverage eclipsed their arch-rival Aeroscout, as we leaned in on Ekauhau's the superior accuracy of its probablistic location technology (versus the then-standard wi-fi triangulation method). This technology distinction created significant the industry chatter and attracted $16 million in funding, including a strategic investment from 3M.
Ekahau was acquired by the Ookla subsidiary of Ziff Davis and became the single most profitable portfolio exit for its lead VC.
### Context Relevant
Applied AI visibility leads to eSentire acquisition
Context Relevant correlated traffic against announcements and coverage — our PR program delivered peaks as high as 1,250 website visitors per minute.
1,250 visitors per minute
Wall Street positioning
Acquired by eSentire
The story
Rocket Science launched VC-backed Context Relevant into the U.S. market as an early pioneer of data science and applied AI. Its leading investors included Bloomberg Beta, Formation 8, and Madrona Venture Group.
We positioned the company founder / CEO as an opinion-maker and thought-leader in the emerging AI category, particularly around the role of AI in detecting security exploits within financial institutions and government IT systems. The visibility led to an M&A acquisition by eSentire, an enterprise cybersecurity unicorn known for its AI-powered SecOps.

Measured traffic
Context Relevant correlated traffic against announcements and coverage — our PR program delivered peaks as high as 1,250 website visitors per minute.
### Aloqa
Contextual discovery attracts Motorola
Repositioned from a check-in app to a pioneer in contextual discovery, Aloqa was acquired by Motorola for its MOTOBLUR vision.
MobileBeat launch
Industry awards
MOTOBLUR strategic fit
The story
Aloqa - Category design & Narrative
Aloqa was a Germany-based mobile startup initially launched as a location-based service (LBS). Its technology combined GPS location, time, device signals, and social graph information to notify users about nearby people, places, and activities. Rocket Science was engaged shortly after an ex-Googler joined as CEO to help reposition the company and elevate its market profile.
Rocket Science publicly launched Aloqa at VentureBeat's inaugural MobileBeat conference in San Francisco, where the company quickly earned multiple industry awards. Working alongside the new CEO, we helped reposition Aloqa from being perceived as another "check-in app" to a pioneer in contextual discovery—moving beyond reactive location searches toward intelligent, push-based recommendations driven by multiple contextual signals.
To distinguish Aloqa from the increasingly crowded LBS market, Rocket Science positioned the company around the emerging category of context-aware mobile computing, helping analysts, media, and partners understand that Aloqa represented a fundamentally different approach to mobile engagement. Instead of competing against check-in apps like Gowalla and Foursquare, we shifted Aloqa into a category that it would dominate.
This strategic repositioning aligned closely with Motorola's vision for the MOTOBLUR which was a social network-integrated home screen feature on its Android smartphones, and ultimately led to Motorola's acquisition of Aloqa.
### SommSelect
Subscriber growth to $20M ARR
Well-timed coverage in the Wall Street Journal, Robb Report and luxury lifestyle press helped SommSelect reach high-end wine consumers and vastly exceed subscriber and ARR goals.
$20M ARR
Wall Street Journal
Robb Report
The story
Well-timed coverage in the Wall Street Journal, Robb Report and luxury lifestyle press helped SommSelect reach high-end wine consumers and vastly exceed subscriber and ARR goals.
### imgix
Doubled developer traffic to AI image tech
A focused developer-facing communications program doubled traffic to imgix's AI image technology.
2× developer traffic
AI image technology
The story
A focused developer-facing communications program doubled traffic to imgix's AI image technology.
### Stanford HighWire
400% increase in portal traffic
A growth campaign and website hack for Stanford's online science library portal yielded a 400% lift in traffic and a 300% increase in subscriber conversion.
+400% portal traffic
+300% subscriber conversion
The story
A growth campaign and website hack for Stanford's online science library portal yielded a 400% lift in traffic and a 300% increase in subscriber conversion.
### FINNODE
One innovation brand. Worldwide reach.
Unified five Finnish government initiatives behind one innovation brand that expanded from Silicon Valley to an international network.
5 initiatives unified
44,388 entrepreneurs
54 launch articles
The story
FINNODE – Creating a Government Brand

Challenge
Rocket Science was engaged by Finland's Ministry of Trade and Commerce to elevate the visibility and reputation of the country's technology sector among Silicon Valley investors, entrepreneurs, and strategic partners. Finland has produced extraordinary innovations—including Linux, the world's first mobile banking solutions, and Angry Birds—yet its innovation ecosystem struggled to stand out because nearly every nation maintained a trade office in Silicon Valley. Our challenge was to transform Finland's presence from another government bureau into a respected participant in the Valley's entrepreneurial community.

Brand Architecture & Strategy
We discovered that Finland was funding five separate U.S. business development initiatives, each operating under a different government department and brand. Rather than promote multiple disconnected organizations, we recommended consolidating resources behind a single innovation brand designed to operate by Silicon Valley norms rather than government conventions.
We created the name FINNODE—combining Finland with the Unix "inode," the data structure that directs information to the correct location. The name subtly reinforced Finland's deep engineering heritage while positioning FINNODE as the central gateway connecting entrepreneurs, investors, corporations, and government resources.
Rather than offer cash prizes, we created something founders valued far more: winners were guaranteed access to deploy their MVPs on Nokia's global mobile test networks—an endorsement that provided instant credibility with investors and dramatically accelerated fundraising conversations.

Results
•	Partnered with a Tier-1 technology publisher as official co-host, with its Editor-in-Chief serving on the judging panel.
•	Attracted 44,388 entrepreneurs from around the world, including entrants from Peru, Afghanistan, and dozens of other countries.
•	Generated 54 media articles surrounding the inaugural FINNODE launch.
•	Established immediate brand recognition and credibility for Finland's innovation ecosystem within Silicon Valley.
•	Created a repeatable flagship activation that later attracted O'Reilly Media's invitation to co-host at its prestigious ETel Conference.
•	The program's success led the Finnish government to expand the FINNODE model internationally, opening additional offices in Tokyo, Shanghai, St. Petersburg, and New Delhi.

Impact for CEOs & CMOs
By unifying multiple organizational brands behind a single identity and creating a flagship program that entrepreneurs genuinely wanted to participate in, Rocket Science transformed Finland's Silicon Valley presence from a collection of government offices into a recognized innovation platform.
The lesson for CEOs and CMOs is that brands are not logos or taglines—they are operating systems for growth. When an organization creates a clear identity, aligns stakeholders behind a common narrative, and delivers genuine value to its ecosystem, it can earn credibility that paid media could never achieve.
### F-Secure
The making of a cybersecurity celebrity
The making of a cybersecurity celebrity.
Cybersecurity visibility

### Webby Award campaigns
Award-winning campaigns drive record growth
Award-winning creative campaigns that delivered record growth for our clients.
Webby Award-winning creative
Record growth
The story
Award-winning creative campaigns that delivered record growth for our clients.

## FAQ
Q: What does Rocket Science do?
A: Rocket Science is a strategic communications and PR firm. We help CEOs and CMOs to grow revenues, build & manage corporate reputations, and ultimately increase enterprise value — from Series A through M&A or IPO exit.
Q: What is Valuation Engineering?
A: Valuation Engineering is our approach to long-term M&A readiness: our 'Levers Audit' uncovers strategic assets that command valuation premiums, we vet the buyer rationale via our network of buy-side experts, then we craft the forward valuation narrative and use earned media to mainstream the story — positioning your company as a strategic asset rather than an accretive tuck-in or standard sector multiple over EBITDA.
Q: What types of companies does Rocket Science work with?
A: We like to work with ambitious and innovative companies, typically VC-backed and PE-backed scale-ups (Series A or B) or established middle-market firms that are at a strategic inflection point in their business: a significant product launch, and upcoming fundraise, a critical market pivot, or contemplating their exit alternatives.
Q: In which sectors & domains does Rocket Science specialize?
A: Over 25 years we have built deep domain authority across seven primary sectors:
• Enterprise & B2B SaaS — workflow automation, data platforms, developer tooling and enterprise infrastructure
• Cybersecurity & Cloud — endpoint protection, network security, privacy protocols and compliance
• Consumer Apps & Digital Products — high-volume user acquisition, consumer utilities and lifestyle platforms
• Mobile Platforms & Wireless — connected devices, embedded systems and mobile software ecosystems
• E-Commerce & Retail Tech — omni-channel platforms, merchant technologies and digital merchandising
• Healthtech — digital health platforms, clinical outcomes data, connected health devices and wellness science
• Deep Tech & Applied Sciences — life sciences, hardware innovation, research commercialization and frontier technologies
Each sector has its own buyer dynamics and technical nuances, but our playbook for category creation, earned media velocity and valuation engineering translates directly across all seven.
Q: What results has Rocket Science delivered?
A: By the numbers, we have delivered 31 brand launches, 15 exits including 3 IPOs, thousands of press articles, and $1.9 Billion in aggregate enterprise value for founders and investors. The case study examples in our Results section show many more deliverables. 
Q: How does PR influence AI search and answer engines?
A: We build narratives designed to be cited. Instead of using traditional search keywords, PR pros now shape the information input that trains and fuels Large Language Models (LLMs). AI models heavily prioritize trusted, tier-one news outlets and primary sources (i.e. earned media) for their training data and real-time citations. AI engines build consensus by looking at what multiple credible sources say about a brand, making widespread digital PR essential.
Q: Who leads Rocket Science?
A: Founder & CEO Mark Addison, a communications strategist and marketing expert recognized by Harvard Business Review and a featured speaker at the Goldman Sachs Technology & Internet Conference.